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Underneath the Bonnet: The Processes Behind Tech at Shoprocket

Updated on 27 June, 2025 in Guides
Underneath the Bonnet: The Processes Behind Tech at Shoprocket

This is the first article in a new series where we uncover how we do things in the tech department at Shoprocket. We’re proud of the systems and processes we have in place, but we’re always looking to improve and develop. So we’d love to hear how you do things.

Today, we’re going to take a look at how a sprint is set up at Shoprocket.

We run a 10-day sprint process. Here’s what an average day looks like for one of our developers:

  • 4 hours sprint
  • 2 hours bug fixing
  • 2 hours free time

That means that each developer has 40 hours a sprint to work on their sprint tasks. Each hour equals one story point and these are broken down in the following manner:

Story Size

  • small = 5 story points
  • medium = 10 story points
  • large = 20 story points
  • extra large = 40 story points

We use story points to control our burndown and estimated deliveries. We never promise a delivery date as humans are just terrible at doing this. In the future, we plan to use the metadata in our sprint tool and bind this to the story size to work out historical averages as to how long it took to do X as it is a good indicator how long it will take to do similar tasks. We do not have this tool yet, though, so if someone would love to build it (I am looking at you sprint.ly) that would be awesome.

In this sprint, it was a very vanilla affair. We started off fixing bugs and writing system updates as per usual.

One such update was to order reporting. By offering line item support, users can now see what an order is made up of instead of just seeing the order total. On the surface, this seems like a very simple thing to do, but in reality, it’s quite tricky as the report has to be built in such a way as to be compatible with the myriad of accounting packages out there. Additionally, it has to work with our entire database going back a full year and export a full report in real time in approximately one second.

As far as the core tech goes, Winston has been working on splitting off our first microservice and integrating it with our existing application. The one we chose initially was a Session Management System which is the code that generates a unique GUID used for the life of an order (be it completed or abandoned). We are going to write a whole series on our microservice adventure so we will not go into too much detail here, suffice to say that moving from monolithic to microservice is challenging but fun.

Alex has been working on a back-end tool to deal with UTM’s. Marketing has been pushing for this tool for a long time and we are amazed that something like this does not currently exist in the wild (we will probably open source it once it’s complete) as it is a relatively simple and much-required tool.

Shashi has been on fire this week. He has wrapped up his gift wrapping module, which is with product now and essentially allows you to very quickly add gift wrapping options to your cart. After that, he quickly moved onto building our Google Analytics integration. Now this is something that was not on our radar at all, but one of our partners came to use requesting it, telling us how important it was to their product life cycle. Being the accommodating tech-team we are, we squeezed it in. It is already looking cool and tracks all the major elements of the a shopping cart effortlessly. We never really deviate from a sprint once it is set but we do leave the flexibility in the sprint to be able to do so.

Here’s what one of our Sprint.ly tasks look like.

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The process for the creation of these is also pretty simple: someone who takes the lead writes the initial spec and then we all jump on a Google Hangout and flesh it out. It is then sent to any external parties for feedback and sense checked by the rest of the company. 

And then we build it. Simple, huh?

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I've saved a ton of time and avoided headaches by creating products in Shoprocket and integrating them on my website and sales pages. Whenever I have a question, they can usually resolve it via chat i...
One of the best ecommerce platforms and plugins!
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One of the best ecommerce platforms that exist - i already had an existing site hosted elsewhere and this made it so easy for me to create my online store without paying the extra added cost that'...
Highly recommended
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I am new to this game, but shoprocket has proven to be an easy to use product, that performs as advertised. The customer service is prompt, very friendly, and importantly, very knowledgeable. I have...
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Im really enthusiastic about Shoprocket. It works super fast, the shop is easy to customise and the support is one of a kind, super fast and clear communication, I love it. They even added a word to t...
So easy to set up!!
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This platform stands out as a straightforward and user-friendly online selling site. With easy setup procedures and a clean interface, it swiftly transforms a daunting task into a manageable one.
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I recently started using Shoprocket.io for my online store and I couldn't be happier! As a small business owner, I was looking for a platform that was both user-friendly and packed with all the fe...
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We are loving Shoprocket, the customer service has been fantastic and I love the flexibility and integration with our website host Showit. We are grateful to have found this!
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After searching for an easy to integrate shop system, I finally found Shoprocket. From the beginning, I was impressed by the easy integration of the individual products or the catalogue into an existi...
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There's a lot of things you could say about Shoprocket, and I've got positive things to say about almost everything. But one thing is sure, and that is that Shoprocket have the best customer s...
Excellent solution and support!
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We have been testing a lot of systems, and never found such a solid and intuitive system as Shoprocket. The support is outstanding, and the way they listen to us regarding implementing features etc, i...
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I really love Shoprockets shopping cart, it's just a simple code inserted into our own website. Ryan is absolutely fabulous with all his help to anything you need to know. If you want to keep ever...
Incredible customer service
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Incredible customer service and refreshing to see a product with so many features that's so easy to use! Absolutely brilliant, can't recommend enough.
Service client excellent et très bonne
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Service client excellent et très bonne solution ecommerce
Great customer service
Shoprocket 5 star review
Great customer service, willing to inform me when I have questions about how things are done to help make my business better.
Easy to use and great support
Shoprocket 5 star review
This was my first time building a store and I am amazed at how easy it has been. The tool is easy to navigate, it looks nice. Also, the integration with Stipe and my website on PageCloud couldn't...
Ryan is very attentive and when there…
Shoprocket 5 star review
Ryan is very attentive and when there were some issues it was addressed thank you shoprocket, things are great!
Always very helpful & informative
Shoprocket 5 star review
Always very helpful & informative whenever I’ve have a query. Replies are a lot quicker than my website provider & info is a lot clearer.
Reliable, Reactive and (I think) Revolutionary
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I am a long term user of Shoprocket, not sure how long as its been across jobs and roles and projects but I am currently using it for taking payments for consultancy services. It is by far the easiest...
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Shoprocket 5 star review
Very promising, and the price in very interesting. Now, after some email exchanges, all is updated and it works fine ! Very good and responsive support ! You have a new customer now.
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Shoprocket is still in the start up process, as I see it, but it got huge potential. There are a few things that might need to be a bit better, e.g. the admin panel is not working perfectly in Google...
Great features, easy to use
Shoprocket 5 star review
Excellent customer service. Easy, straightforward interface, and an abundance of features at a very reasonable price.
Fills a gap in the market
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Took me a while to find something that did what shoprocket did; which is surprising as it would seem to be an obvious and popular tool. v2 has had a few small bugs while it's brought up to speed b...
Great customer service
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Great customer service
So much better than shopify
Shoprocket 5 star review
So much better than shopify, its super customizable, customer service is awesome and is flexible for any industry. Still in its developing phase but the at the rate its going in improvements, this is...
The speed of getting my problem solved…
Shoprocket 5 star review
The speed of getting my problem solved was so appreciated. And I am always treated very well, chat and or email! The lady who helps with my website also said to me Shoprocket has awesome customer serv...
Impressive
Shoprocket 5 star review
Although still in beta, Shoprocket is pretty impressive. The finished product is looking set to be an extremely useful and powerful tool for anyone selling anything online. And the customer service is...
Shoprocket is a Great system!
Shoprocket 5 star review
We have been using Shoprocket for at least 3 years now. This past May (2021) they released their latest version and it looks like a major rewrite. The product was good before, but now it's really...
User-friendly platform and excellent…
Shoprocket 5 star review
User-friendly platform and excellent customer service. I couldn't ask for a better tool!
Would highly recommend Ryan in…
Shoprocket 5 star review
Would highly recommend Ryan in Shoprocket. He is a credit to the team. Very helpful and efficient.
Shoprocket is perfect for new and existing web bus
Shoprocket 5 star review
Shoprocket was the best option for adding a shop to my existing website to enable me to sell and accept card payments and deposits for my bespoke products. It was fast to set up with clear menu option...
Very helpful account manager Ryan who…
Shoprocket 5 star review
Very helpful account manager Ryan who has guided me through any issues I had. Good platform that works very well.
Good prices for a great product!
Shoprocket 5 star review
The product is great for integrating into your website. Functionality is good and they are constantly adding more features. The tiered pricing is very good and much less than other platforms.I faced s...
Amazing Support
Shoprocket 5 star review
The e-commerce platform is very good, could always do with improvements, but Ryan and the support team are amazing! Very quick to make updates, fix bugs etc and they reply to messages and questions ve...
Love using Shoprocket
Shoprocket 5 star review
Love using Shoprocket! Eshop is not my primary business, use it to sell merch as a support channel, and the easy with which I was able to add Shoprocket-powered eshop to my existing NextJS project is...
Highly recommended!!
Shoprocket 5 star review
I'm a small business owner who's not that experienced with most things tech related, started my website on carrd which I eventually learned, is not the best for hosting an ecommerce site or an...
100% worth the money
Shoprocket 5 star review
I love how modular Shoprocket is. As a headless ecommerce solution I can confidently configure knowing that if I ever change my website tech stack, I won't have to start over with my store.And as...
First-class service absolutely ALWAYS
Shoprocket 5 star review
First-class service absolutely ALWAYS and at anytime! Highly recommend it, they answered SO many questions for me, and 100% confidence these are the folks to use!
I like almost everything about Shoprocket
Shoprocket 5 star review
I like almost everything about Shoprocket. its easy to use and quick customer service. 10/10.
Shoprocket and it's founder always available for s
Shoprocket 5 star review
Shoprocket has been a trustworthy partner since I started to use it. It's been paramount for our growth in 2022 and 2023 and I am sure it will continue to.What really sets this software apart is t...
Great product and excellent customer service!
Shoprocket 5 star review
They have possibly the first service rep I have come across that will look at your problem and fix your code within few minutes to help with customising the integration of the shoprocket tool - massiv...
Brilliant company…
Shoprocket 5 star review
An amazing system for an online shop and what makes it better is the human contact that is available 24/7. Would highly recommend.
Easy to use with excellent support
Shoprocket 5 star review
I've saved a ton of time and avoided headaches by creating products in Shoprocket and integrating them on my website and sales pages. Whenever I have a question, they can usually resolve it via chat i...
One of the best ecommerce platforms and plugins!
Shoprocket 5 star review
One of the best ecommerce platforms that exist - i already had an existing site hosted elsewhere and this made it so easy for me to create my online store without paying the extra added cost that'...
Highly recommended
Shoprocket 5 star review
I am new to this game, but shoprocket has proven to be an easy to use product, that performs as advertised. The customer service is prompt, very friendly, and importantly, very knowledgeable. I have...
Excellent support
Shoprocket 5 star review
Im really enthusiastic about Shoprocket. It works super fast, the shop is easy to customise and the support is one of a kind, super fast and clear communication, I love it. They even added a word to t...
So easy to set up!!
Shoprocket 5 star review
So easy to set up, so responsive and helpful! Its been two weeks and a platform never been so easy!
Incredible, in-budget and speedy
Shoprocket 5 star review
Incredible and much cheaper than their competitors (Shopify, ECWID, etc). Too easy to setup. Amazingly speed too.
Very good online selling site.
Shoprocket 5 star review
This platform stands out as a straightforward and user-friendly online selling site. With easy setup procedures and a clean interface, it swiftly transforms a daunting task into a manageable one.
Extremely easy to setup
Shoprocket 5 star review
Extremely easy to setup and if you have a problem just use the chat button. I am across the world but Ryan was there in an instant with not only an answer but a quick video recording he made to show h...
I recently started using Shoprocket.io
Shoprocket 5 star review
I recently started using Shoprocket.io for my online store and I couldn't be happier! As a small business owner, I was looking for a platform that was both user-friendly and packed with all the fe...
We are loving Shoprocket
Shoprocket 5 star review
We are loving Shoprocket, the customer service has been fantastic and I love the flexibility and integration with our website host Showit. We are grateful to have found this!
A Customer Service Second to None!
Shoprocket 5 star review
I run a knowledge and educational website, and had always envisioned setting up a shop for digital educational products. However, not being adept at programming or development, and solely relying on t...
Excellent and versatile shop software
Shoprocket 5 star review
After searching for an easy to integrate shop system, I finally found Shoprocket. From the beginning, I was impressed by the easy integration of the individual products or the catalogue into an existi...
Best service ever
Shoprocket 5 star review
There's a lot of things you could say about Shoprocket, and I've got positive things to say about almost everything. But one thing is sure, and that is that Shoprocket have the best customer s...
Excellent solution and support!
Shoprocket 5 star review
We have been testing a lot of systems, and never found such a solid and intuitive system as Shoprocket. The support is outstanding, and the way they listen to us regarding implementing features etc, i...
Great shopping cart that integrates into your own
Shoprocket 5 star review
I really love Shoprockets shopping cart, it's just a simple code inserted into our own website. Ryan is absolutely fabulous with all his help to anything you need to know. If you want to keep ever...
Incredible customer service
Shoprocket 5 star review
Incredible customer service and refreshing to see a product with so many features that's so easy to use! Absolutely brilliant, can't recommend enough.
Service client excellent et très bonne
Shoprocket 5 star review
Service client excellent et très bonne solution ecommerce
Great customer service
Shoprocket 5 star review
Great customer service, willing to inform me when I have questions about how things are done to help make my business better.
Easy to use and great support
Shoprocket 5 star review
This was my first time building a store and I am amazed at how easy it has been. The tool is easy to navigate, it looks nice. Also, the integration with Stipe and my website on PageCloud couldn't...
Ryan is very attentive and when there…
Shoprocket 5 star review
Ryan is very attentive and when there were some issues it was addressed thank you shoprocket, things are great!
Always very helpful & informative
Shoprocket 5 star review
Always very helpful & informative whenever I’ve have a query. Replies are a lot quicker than my website provider & info is a lot clearer.
Reliable, Reactive and (I think) Revolutionary
Shoprocket 5 star review
I am a long term user of Shoprocket, not sure how long as its been across jobs and roles and projects but I am currently using it for taking payments for consultancy services. It is by far the easiest...
Very promising but... it works!
Shoprocket 5 star review
Very promising, and the price in very interesting. Now, after some email exchanges, all is updated and it works fine ! Very good and responsive support ! You have a new customer now.
Huge potential
Shoprocket 5 star review
Shoprocket is still in the start up process, as I see it, but it got huge potential. There are a few things that might need to be a bit better, e.g. the admin panel is not working perfectly in Google...
Great features, easy to use
Shoprocket 5 star review
Excellent customer service. Easy, straightforward interface, and an abundance of features at a very reasonable price.
Fills a gap in the market
Shoprocket 5 star review
Took me a while to find something that did what shoprocket did; which is surprising as it would seem to be an obvious and popular tool. v2 has had a few small bugs while it's brought up to speed b...
Great customer service
Shoprocket 5 star review
Great customer service
So much better than shopify
Shoprocket 5 star review
So much better than shopify, its super customizable, customer service is awesome and is flexible for any industry. Still in its developing phase but the at the rate its going in improvements, this is...
The speed of getting my problem solved…
Shoprocket 5 star review
The speed of getting my problem solved was so appreciated. And I am always treated very well, chat and or email! The lady who helps with my website also said to me Shoprocket has awesome customer serv...
Impressive
Shoprocket 5 star review
Although still in beta, Shoprocket is pretty impressive. The finished product is looking set to be an extremely useful and powerful tool for anyone selling anything online. And the customer service is...
Shoprocket is a Great system!
Shoprocket 5 star review
We have been using Shoprocket for at least 3 years now. This past May (2021) they released their latest version and it looks like a major rewrite. The product was good before, but now it's really...
User-friendly platform and excellent…
Shoprocket 5 star review
User-friendly platform and excellent customer service. I couldn't ask for a better tool!
Would highly recommend Ryan in…
Shoprocket 5 star review
Would highly recommend Ryan in Shoprocket. He is a credit to the team. Very helpful and efficient.
Shoprocket is perfect for new and existing web bus
Shoprocket 5 star review
Shoprocket was the best option for adding a shop to my existing website to enable me to sell and accept card payments and deposits for my bespoke products. It was fast to set up with clear menu option...
Very helpful account manager Ryan who…
Shoprocket 5 star review
Very helpful account manager Ryan who has guided me through any issues I had. Good platform that works very well.

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